New York, NY (March 5, 2007)— After officially announcing its presence to the beauty world by exhibiting at the 2007 Cosmetic Executive Women’s (CEW) Annual Beauty Demonstrations, The Lano Company is pleased to announce LanoLip™ Lip Balm as a 2007 “Best of Beauty” finalist in the CEW Beauty Awards.
“As a totally new brand I wasn’t sure what to expect my first year out,” says Miranda Coggins, founder and president of The Lano Company. “I clearly believe in my products and am thrilled to have the same kind of support from the industry at large.”
LanoLip was nominated in the “Facial Skincare: lip products under $14” category and competed with an array of established brands. Coggins believes LanoLip’s unique Lanolin-based, NO WAX formulation and problem-solving approach is responsible the nomination. “We started with the basics—medical-grade Lanolin is known for its healing and protecting affect on the skin—and added to it an array of soothing ingredients including jojoba oil, sweet almond oil and vitamin E,” says Coggins. “LanoLip is the ultimate lip balm capable of treating the worst cases of dry, cracked lips.” Testimonials on the company’s website speak directly to that point.
LanoLip Lip Balm retails for $6.99 and can be purchased at select spas, dentist and dermatologist offices, specialty boutiques or by visiting www.LanoLip.com. The Lano Company offers free shipping on all internet orders. The product can also be purchased by calling toll free 866-469-5266.
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