Raymore, Missouri (May 1, 2007)—The Lano Company announces the release of LanoLipÔ Strawberry Lip Balm with added SPF 15 protection in conjunction with National Skin Cancer Awareness Month. To further support skin cancer prevention and detection outreach initiatives, The Lano Company will donate 25 cents per every Strawberry SPF unit sold during the 2007 summer season (May 1st through August 31st) to The Skin Cancer Foundation.
“The impetus behind this launch was my own personal skin cancer scare,” explains Miranda Coggins, president and CEO of The Lano Company. “I am fortunate that this scare was nothing more than that—a scare, but through my research I learned that protection of the lips is often overlooked even by avid sunscreen users.”
With an estimated 63 percent of sunscreen consumers overlooking this area of the face—not to mention the entire population of people who avoid sunscreen altogether—skin cancer on the lips has become a common occurrence in recent years. Coggins aims to help change this with a product that combines adequate SPF coverage with LanoLip’s patent-pending (NO-WAX) formulation of medical-grade lanolin, jojoba oil, sweet almond oil, vitamin E, and other natural ingredients.
“Because our lips lack a barrier of dead but protective cells and have fewer layers, they are especially sensitive to extremes in weather including summer sun, winter sun glare and the winds of all seasons,” says Coggins. “Medical-grade lanolin alone is a superior defender against the elements as it penetrates the skin to form a protective barrier while restoring softness and elasticity to the thinner layers of skin that make up the lips and surrounding areas. With added SPF coverage, we have rounded out our formula and produced the most comprehensive lip treatment on the market today that is as pleasant to use as it is effective.”
LanoLip retails for $6.99 per five-gram jar and can be purchased at select dermatologist and dental offices, specialty boutiques, spas, Lanolip.com or by phoning (816) 809-9453. For more information on skin cancer, visit The Skin Cancer Foundation at www.skincancer.org.
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