Raymore, Missouri (October 25, 2006)—What began on Miranda Coggins’ kitchen stove in 2005 has quickly become the market’s premium therapy for acute and chronic chapped lips. Featuring a unique, patent-pending formulation, LanoLip™ Lip Balm combines the healing properties of medical-grade lanolin with jojoba oil, sweet almond oil, vitamin E and other natural ingredients to repair even the worst case of dry, cracked lips while safeguarding against further damage.
“I discovered the powers of lanolin after a visit to my doctor,” says Miranda Coggins, president and CEO of The Lano Company. “After I saw what lanolin could do, I began searching for a lanolin-based lip treatment that I could purchase over-the-counter and was amazed to find that such a product did not exist.”
Coggins did discover plenty of products that contained minute amounts of lanolin mixed with wax—a common additive in lip balms due to its ability to prevent lip chapping. Unfortunately, wax does not contain enough moisture to repair lips that have already dried out rendering most lip products ineffective in treating lips that have succumbed to the elements.
“In many other so-called lip treatments, you’ll find lanolin listed near the very bottom of the ingredient list,” explains Coggins. “I knew I could do better. In our formulation, we use medical-grade lanolin as the primary conditioning agent without relying on wax in any form whatsoever.” Instead LanoLip’s soothing, emollient blend penetrates the skin to moisturize, heal and protect while lanolin reduces moisture loss by binding with the water naturally present on the skin and lips. Furthermore, lanolin works to create a waterproof barrier to the outside elements, restoring the natural softness and elasticity to the thinner layers of skin that make up the lips and surrounding areas.
In addition to providing a superior therapy to the public at large, LanoLip has received endorsement throughout the medical community, particularly with dermatologists and dentists alike. “We encounter many patients with severely chapped lips and had been looking for a high-quality product we could recommend,” says Dr. Terry Meyers of Keystone Dentistry. “LanoLip is something we use on all our patients prior to their dental work and then provide it to them as a gift to use on a regular basis.”
LanoLip is currently available in two flavors, Dreamsicle, with a light orange-vanilla scent, and Wintergreen, a fresh scent with the added tingle of menthol.
LanoLip retails for $6.99 per five-gram jar and can be purchased at select dermatologist and dental offices, specialty boutiques, spas, www.LanoLip.com or by phoning (816) 809-9453.
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